Effective Date: July 13, 2026

At Reckless Beauty ("we," "our," or "us"), your privacy matters. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.shoprecklessbeauty.com, book appointments, purchase products, subscribe to our emails, or otherwise interact with our business.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

• Name

• Email address

• Phone number

• Billing and shipping address

• Payment information (processed securely by third-party payment providers)

• Appointment details

• Purchase history

Account Information

If you create an account, we may collect:

• Username

• Password (encrypted and never visible to us)

• Saved preferences

• Order history

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address

• Browser type

• Device information

• Operating system

• Pages viewed

• Time spent on pages

• Referral websites

• Cookies and similar tracking technologies

2. How We Use Your Information

We use your information to:

• Process and fulfill orders

• Schedule and manage salon appointments

• Communicate appointment confirmations and reminders

• Respond to customer inquiries

• Provide customer support

• Improve our website and services

• Personalize your shopping experience

• Process payments securely

• Send newsletters, promotions, and marketing emails (with your consent where required)

• Detect fraud and maintain website security

• Comply with legal obligations

3. Email Marketing

If you subscribe to our newsletter or promotional emails, we may send you:

• Special offers

• New product launches

• Salon updates

• Beauty tips

• Hair care education

• Seasonal promotions

You may unsubscribe at any time by clicking the "Unsubscribe" link included in our emails.

4. Cookies

Our website may use cookies and similar technologies to:

• Remember your preferences

• Improve website performance

• Analyze visitor behavior

• Personalize your experience

• Support advertising and remarketing efforts

You can adjust your browser settings to refuse cookies, although some features of the website may not function properly.

5. Payment Security

Payments are processed through secure third-party payment providers.

Reckless Beauty does not store your complete credit card or debit card information on our servers.

6. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers that help us operate our business, including:

• Payment processors

• Shipping carriers

• Appointment scheduling software

• Email marketing platforms

• Website hosting providers

• Analytics services

• Customer support providers

These providers may only use your information to perform services on our behalf.

7. Your Privacy Rights

Depending on where you live, you may have rights to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information

• Object to certain data processing

• Withdraw marketing consent

• Request a copy of your personal information where applicable

To exercise these rights, please contact us using the information below.

8. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of transmitting information over the internet or storing electronic data is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as necessary to:

• Provide our services

• Complete transactions

• Maintain business records

• Comply with legal and tax obligations

• Resolve disputes

• Enforce our agreements

10. Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If we learn that such information has been collected, we will take reasonable steps to delete it.

11. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of those websites. We encourage you to review their privacy policies before providing personal information.

12. California Privacy Rights

If you are a California resident, you may have additional privacy rights under applicable California law, including the right to know what personal information is collected, request deletion of eligible information, and request correction of inaccurate personal information. We do not sell or share personal information for cross-context behavioral advertising as those terms are defined under applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated Effective Date. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us.

Reckless Beauty

Website: www.shoprecklessbeauty.com

Email: info@shoprecklessbeauty.com

We are committed to protecting your privacy while providing a secure, transparent, and exceptional salon experience.